Cellular News is reporting that mobile ad agency Crisp Wireless says US mobile Web usage grew significantly this year, with a
29.4% increase from the first to second quarter of 2008:
"... the following trends emerged:
- Local news is viewed mostly in the morning, while national news is viewed
continuously throughout day.
- Sports fans check scores and highlights during their favorite games, with
highest traffic on evenings and weekends.
- Women visit the mobile web late at night and early in the week mirroring
their online habits; and young girls are browsing late night, especially on
the weekend.
- Entertainment and online services are accessed most in the evenings,
primarily on the weekends as visitors are making their weekend plans.
The latest report also shows that the percentage of traffic driven from
carrier decks is falling, while mobile search driven traffic continues to rise.
According to the report, search engines are driving 9.45% of overall traffic in
2Q 08 - a 25.8% increase - versus 7.51% of overall traffic in1Q08. Google
continues to dominate mobile search engine traffic, driving 82% of mobile
search.
Politics and entertainment continue to lead the most searched terms in
mobile, with “Movies/Movie Listings” coming in at number one, followed by
presidential candidate Barack Obama at number two."
Here's the full article.
And in related news: As IntoMobile reports, the US has now surpassed Europe in 3G market penetration. New research apparently shows that "28.4% of US wireless subscribers have hopped on board the 3G bandwagon.
Compare that to the 28.3% of western European wireless customers with
3G handsets in tow."
Read the full article.