Bill Fisher:So your college-age customers aren't interested in Office Mobile, push e-mail, or Web browsing? It seems like they'd be prime candidates for all three...
They are the candidates, but most college-age customers think of their phone as fun time, and not for work. I really don't have a college kid that is too concerned about e-mail anymore either. SMS is the app.
If I bring up Mobile Office or unlimited e-mail, I get the response of "Why? This is my phone, it's for communication, not work. Plus, I don't have 30 dollars a month for internet on my phone."
Building value in mobile net usage means tying it into social networking, sports, or video with most teen/college set people, else they can't see the value.