Hmm, interesting. This is heavily tied to a Windows Live account, and appears to be a Live-oriented "ActiveSync lite" for any phone, WM or not. So if you have Live Contacts you want to sync to your phone (not just WM, apparently) or photos and music you want to sync between your phone and PC, you can use the Data Manager to sync just your data. I don't see other options....
Something else I noticed: If I have this app open and try to connect a new WM phone, ActiveSync will throw a "cannot connect" error. Apparently they don't play nicely together...
