RCRWireless has a video and article about how wireless users will have plenty of ways to follow the action of the Olympic Games 2008 on their phones.

The opening ceremonies are set to kick off Aug. 8, and wireless users will have plenty of ways to follow the action on their phones. From text-message updates (NBC, 4INFO) to video (NBC via AT&T Mobility, Verizon Wireless and MobiTV) to the wireless Web (Sports Illustrated, Yahoo and a host of others), media companies and their partners are pouring resources into mobile in an effort to drive traffic, generate advertising revenues and find out what works — and what doesn’t — for the platform.

Laura Rooke:

RCRWireless has a video and article about how wireless users will have plenty of ways to follow the action of the Olympic Games 2008 on their phones.

The opening ceremonies are set to kick off Aug. 8, and wireless users will have plenty of ways to follow the action on their phones. From text-message updates (NBC, 4INFO) to video (NBC via AT&T Mobility, Verizon Wireless and MobiTV) to the wireless Web (Sports Illustrated, Yahoo and a host of others), media companies and their partners are pouring resources into mobile in an effort to drive traffic, generate advertising revenues and find out what works — and what doesn’t — for the platform.

I know that AT&T is pushing SMS updates, MobiTV and MediaFLO, the MEdia Net deck, and a ton of ads during the games.  If this gets more people learning what mobiles can do, I'm all for it.