This is technically the HTC Victor.
It is the exact same hardware, but they flatten the design to give a more professional over feature look.
A majority of the providers (in the uk at least) seem to take this route. Rather than selling a HTC Diamond, they are selling an O2 XDA Ingito or a T-Mobile MDA Compact IV. Orange make their PDAs with an M*00 name and it seems that Vodafone are taking the same route.
I think that taking a rebranded/shelled device and adding their moniker to it, makes it their flagship model for their stores.
I'm never sure why HTC allow it...