Art auctioneers Christie's is using SMS to inform customers about soon to be released auction items of interest-such as masterpieces by Picasso and Van Gogh-and pricing updates prior to and during auctions.

"We are seeing more and more top performing businesses in their field taking the lead in embracing SMS and mobile messaging as a key component of their customer relations, acquisition and retention strategies," commented Pieter de Villiers, CEO of Clickatell.

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