After seeing the slides from the Webinar here, I was inspired to write about the mobile web here, regarding promoting more usage of the Mobile web...
The key turns out to be internet enabled applications that present the data you’re looking for on the small screen in an easy-to-use manner. An excellent example of this is the Windows Live Search Mobile
application. It is so easy to use this program to access traffic
information for your GPS location, find out weather information, look
up movies, find restaurants, find locations (with voice recognition),
etc. I’ve completely stopped using a web browser for those types of
things. Heck, it’s easier than using a desktop computer!!
There’s no way a web-based application could be made to be that easy.
(Have you ever seen a web page that had voice recognition?)
It seems that’s where you’ll see increased mobile internet adoption the
most… in the use of web-enabled applications that interact with the
internet in their own user-friendly methods. You’ve seen the signs all
around… Many Windows Mobile devices now include internet-updated
weather reports on the home screens… There are social-website
interaction applications floating around for Flickr, Facebook, MySpace,
Live Spaces, Twitter, etc… RSS reader applications make news sites much
easier to read by cutting out all the desktop-designed fluff and
getting straight to the content (provided the developers put the
content in the RSS feed.)
Those types of information and interactive sites that you use every day
will become standard mobile applications. Opening an old web browser on
your phone will become very rare and unnecessary. With a good RSS
reader and Live Search’s wealth of easy-access information, I rarely
use it anymore anyway.
But what else is missing?
How about a decent Flash player? If you’ve used SkyFire,
you’ll know that watching Flash videos embedded within desktop-designed
web pages is hugely frustrating and practically unusable. You have to
spend 5 minutes resizing and panning the video player around just to
make it visible. That’s not easy. The video should open and play in its
own mobile-designed application with mobile-designed keyboard shortcuts
and controls. (The TCPMP & flashbundle method works this way for some Flash video sites already.)
How about a forum thread client? You know it’s a huge pain to write
comments on news articles or add text to forum threads on a mobile
device. You have to be online to do it, there’s no draft-saving
capabilities, the formatting bar is all out-of-wack, you can’t easily
switch between reading thread content and composing your reply, you
have to scroll long distances to see the next page of a thread, and
often the submit button doesn’t even work. Think about how much easier
it would be if there was a standard application programming interface
for all of these website forums. Easy-to-use mobile-designed consistent
GUI applications could be designed to interact with these sites in
order to drastically improve the mobile web experience.
How about a research application? Something that can easily search
websites for answers to questions using voice recognition? It would
have to interface with things like Wikipedia, About.com, etc., but
imagine not having to type your research question and getting results
sorted in a mobile-formatted easy-to-read manner.
How about an internet-connected language translator, again using a
voice recognition engine? All of this would be a lot easier if
Microsoft Voice Command had an API available for 3rd party developers.
Or how about a Calendar with GPS integration and live traffic knowledge like what we discussed here, and what ProxPro is working on.
What else do you still use a web browser for that could be better replaced with a custom application?