Kris Gainsforth:Consumer purchasing at this point is being lead by phones like iPhone and Blackberry because more regular people are also now starting to see what smartphones are capable of doing on a personal level now.
Over the past 4 years now, the features available on Featurephones has gradually closed the gap between Cellphones and Smartphones. As consumers are beginning to not only accept, but to expect more from their phones, we are seeing a larger take-up and acceptance of the Smartphones, originally held exclusively for business users. This added to the steps taken by os builders and the 3rd party developers to create a more user friendly experience, has allowed more regular users to make that step into Smartphones.